World’s Leading Digital Advertising Event Unveils in Beijing

Beijing, China (July 31, 2007) ad:tech conference, the world’s largest interactive marketing event, will be staged in Beijing on October 16-17 at the China World Hotel, China. Built on resounding success from previous two ad:tech events in Shanghai, ad:tech Beijing is expected to attract more than 2,000 decision makers and heavyweight blue-chip companies to share insights, exchange knowledge and connect with the digital advertising and online marketing community.

In celebrating the third anniversary of ad:tech in China, Mr. Paul Beckley, Vice President for Technology, ad:tech Asia Pacific, believes the 2008 Beijing Olympic Games will further accelerate online advertising spending in China and therefore destined the event in Beijing this year.

”We are striving to establish ad:tech’s legacy in China as the best interactive advertising event, bringing invaluable global insights, networking and technology solutions to our attendees. The robust growth in China’s internet population, broadband availability and living standard will open tremendous opportunities for local and international digital advertisers and vendors,” said Mr. Beckley.

China's online network sales is expected to reach 8.3 billion yuan (US$1.098 billion) in 2007, and will further accelerate to 23 billion yuan (US$3.043 billion) by 2010, according to industry forecast.

Tencent: Diamond Sponsor
ad:tech Beijing is supported by generous sponsors. This year, among them are leading domestic and international portals, search engines, technology and media companies. “We decided to be the Diamond Sponsor for this year’s ad:tech Beijing,” said SY Lau, Executive Vice President, Online Marketing Services & Corporate Branding, Tencent. “The decision was an easy one as our quality online platform and internet marketing innovations are in concert with ad:tech’s leadership and vision.”

Impressive list of keynote presentations
The conference will have over 100 speakers, including:

(Arranged by organization/company’s alphabetical order)

· Lily Wang, CMO of GE Capital;
· Dr. Brad Berens, Editor-in-Chief and Chief Content Officer of iMedia Connection;
· Wing Pepper, EVP of MRM Worldwide;
· Michael Tong, COO of Netease;
· Dr. Don E. Schultz, Professor Emeritus-in-Service, Northwestern University;
· Brian Fetherstonhaugh, Global CEO of OgilvyOne;
· Jun Tang, President of Shanda Interactive;
· Hong Du, SVP of Sina;
· Dr. Charles Zhang, CEO and Founder of Sohu;
· Martin Lau, President of Tencent; and
· Dr. Ming Zeng, CEO of Yahoo! China. The list goes on...

The two-day conference program will feature more than 30 senior executives, who will address delegates on a wide variety of topics in over 27 conference sessions. Centered on the theme “Providing Values to Marketers and Customers in a proliferating Media Nation,” ad:tech Beijing will showcase latest global trends, technologies and solutions in the interactive advertising space for the digital marketing community.

Advisory Board made up of industry big names
Ensuring the conference program runs in tandem with the ever-evolving industry needs is the daunting responsibility of the ad:tech Beijing advisory board which has assembled pinnacle leaders from advertising, brand marketing and publishing. This year, the renowned list includes:

(arranged by organization/company’s alphabetical order)

· Mr. David Turchetti, CEO, 21 Communications
· Mr. Hans Yu, Managing Director, China, AC Nielsen
· Mr. Alvin Chiang, Vice President of Marketing & Business Development, Alibaba Group
· Mr. Shaun Rein, Managing Director and Founder, China Market Research Group
· Mr. Vincent Kobler, CEO, Emporio Asia
· Ms. Anita Huang, Head of Marketing, China, Google
· Ms. Victoria Stull, Vice President, Integrated Cyber Media
· Mr. Michael Tong, COO, Netease
· Mr. Chris Reitermann, President, OgilvyOne China
· Mr. Jingdong Ge, General Manager of Advertising, Sina
· Mr. William Bao Bean, Partner, Softbank China & India Group
· Ms. Belinda Wang, Co-President and Chief Marketing Officer, Sohu
· Mr. Seng Yee Lau, Executive Vice President, Corporate Branding and Marketing Services, Tencent

Notable list of sponsors and exhibitors

(arranged by organization/company’s alphabetical order)

Sponsors
· 24/7 Real Media
· Double Click
· Emporio Asia
· Epsilon
· Madhouse
· mInfo
· Sina
· Sohu
· Tencent
· The Blind Network

The list goes on...

Exhibitors
(arranged by organization/company’s alphabetical order)

· Accoona
· adma
· Adways (Shanghai)
· Alibaba
· Allyes AdNetwork / Focus Media
· Blind Network
· Come&Stay
· DAC
· Easy Ad
· Emporio Asia
· Eyeblaster
· Globe7
· HDT World
· Madhouse
· Market China
· Meijob
· Mooter Media
· My Etone
· Number One Network
· Omniture
· Radica Systems
· Search Frontier
· Sina
· SinoTech Media
· Sohu
· StatsPlugger
· Tencent
· Teragram
· TNT
· Uucun
· Yourzine
· Zanox

The list goes on...

ad:tech Beijing 1st real-time media broadcast

From right to left:
Ms Mimi Vong, Content & Marketing Director, ad:tech Asia Pacific; and SY Lau, Executive Vice President, Online Marketing Services & Corporate Branding, Tencent.

From right to left:
Ms Mimi Vong, Content & Marketing Director, ad:tech Asia Pacific; SY Lau, Executive Vice President, Online Marketing Services & Corporate Branding, Tencent; and Ms F.F. Gao, Event MC.

ad:tech Beijing launches first real-time media broadcast

Beijing, China (July 31, 2007) – ad:tech, the world’s largest interactive marketing event, launched its first real-time broadcast for media in China on Tencent’s online platform. ad-tech Beijing’s inaugural web-based broadcast went live at 3:00pm on July 30, 2007 and has engaged over 25 media from China, Hong Kong and Taiwan.

Being the world leader in digital marketing event, ad:tech walks the talk. Harnessing digital marketing innovations and strong alliances with industry leaders, the real-time media broadcast helps ad:tech demonstrate how Internet has evolved into a powerful audience-engaging medium.

Tencent, one of the leading enterprises of China’s internet industry, is the chosen partner for ad:tech to materialize this history-making event. “Our partnership with Tencent goes beyond their being the diamond sponsor at the upcoming ad:tech Beijing event on October 16-17. As a trusted name in China’s internet arena, we vested our confidence in Tencent’s technologies and online platform to stage a wealth of leading online marketing concepts and groundbreaking innovations, catapulting international internet industry into new horizon,” said Ms Mimi Vong, Content & Marketing Director, ad:tech Asia Pacific.

For additional press materials, please visit https://www.ad-techasia.com/asia_blog/

ad:tech Beijing 2007 Realtime Media Broadcast

3:00pm, July 30, 2007 (Monday)



Why are you online? Be cool, special, sociable …

Reasons may be tons. However, have you ever wonder your power in revolutionalizing the Internet, and the ever-growing interactive marketing space?

The ways how digital marketers approach you, latest digital technologies and global phenomena in digital marketing are all driven and shaped by Internet users like YOU. You’ve made interactive online games a hit, Instant Messaging an indispensable communication tool from laptop to cell phone, website audio and video files downloads and uploads an integral part of daily lives… Do you want to know what the next wave of digital technologies will be? How these latest innovations will suit your needs and link you with the 2008 Olympic fever?

Come and join ad:tech Beijing on October 16-17, China’s largest interactive marketing event, where digital marketers collaborate, exchange knowledge, and network with industry heavyweights e.g. Tencent and other decision makers in the digital advertising and marketing domain.

Want to have a pre-glimpse of ad:tech Beijing? Then don’t miss the realtime broadcast on July 30, 2007.